MAISON ARCANA

isla jade & co.

Étoile Rose Bridal

Brisbane Pilates Studio

THE PROJECT

Brisbane Pilates Studio needed a website that matched the energy and results of their reformer Pilates community. The goal was to create a digital space that felt premium, approachable, and designed to convert curious visitors into loyal members.

The Approach

We designed a clean, long-scrolling website that tells a story — from the studio’s promise and unique methods to the sense of community members love. Every section was crafted to build trust, spark curiosity, and guide users toward booking a class.

  • Hero section with a bold, confident headline to establish authority.
  • Service highlights laid out in simple, digestible cards.
  • Community-focused content to showcase belonging and support.
  • Conversion-driven design with multiple, natural “Book a Class” touchpoints
EXPLORE THE WORK

BrightSteps Early Learning

THE PROJECT

BrightSteps Early Learning is a family-run childcare centre in Brisbane. They needed a website that reflected their values — a safe, nurturing environment where children aged 0–5 can thrive. The challenge was to design a digital home that feels warm, approachable, and trustworthy, while still being clear and easy to navigate for busy parents.

The Approach

I created a playful yet professional website that balances fun design elements with clear structure and usability. Every part of the layout was crafted to reassure parents, showcase programs, and highlight the centre’s philosophy of care and belonging.

  • Hero Section: A welcoming headline and bright imagery to set the tone.
  • Program Highlights: Clearly divided age groups (Nursery, Toddler Room, Kindy Program) with visual cues so parents can quickly find what’s relevant.
  • Why Choose BrightSteps: A trust-building section that showcases strengths like nature-inspired spaces, experienced educators, and flexible enrolments.
  • Parent Testimonials: Real feedback to build credibility and emotional connection.
  • Playful Branding: Decorative elements like doodles and fun typography make the site child-friendly without losing professionalism.
EXPLORE THE WORK

Brisbane Salon & Spa

THE PROJECT

Brisbane Salon & Spa is a boutique hair and beauty destination that blends luxury, artistry, and community. The vision was to design a website that not only showcased their services but also captured the boutique, high-end experience clients enjoy from the moment they walk in.

The Approach

For this project, I created a sleek, stylish, and editorial-inspired website that feels both premium and approachable. The design balances clean structure with indulgent visuals, making the salon experience come alive online.

  • Hero imagery highlights stunning transformations and the spa’s calming interiors.
  • Service showcase clearly presents offerings like precision cuts, balayage, and luxury treatments — each paired with strong calls to action for easy bookings.
  • Founder spotlight builds credibility by introducing Isabella Hart, the salon’s visionary owner with 18+ years of industry experience.
  • Client experience section (“Why Clients Love Us”) highlights what makes the salon unique — from the boutique feel to indulgent touches.
  • Blog features provide ongoing value to visitors with tips, guides, and insider knowledge, reinforcing expertise.
EXPLORE THE WORK

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